PerfMKTG Assets Generator

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Ad Format Preset

Generation Model Choose Gemini 3 Pro when you need strict adherence to complex instructions, text and references (highly customizable). Use Imagen 4 when you simply want the highest possible photorealism and artistic detail (less customizable).

Image Name (Optional)

Your Prompt

Ad Format Guidelines

Brand Identity

# 3. BRAND IDENTITY (Global Style)
**Context:** We, Prisjakt are a leading price comparison brand.

## Logo
* **General use:** Our logo is our most recognisable brand asset. It features a three-color combination designed to stand out. Only include our logo if the user specifically requests you to do so.
### Versions
* **Main Logo:** Available in Light and Dark versions. Always choose the version that provides the highest contrast against the background.
* **Symbol:** The standalone symbol brings "Prisjakt flair" to layouts but should not be used alone in external communication where the brand isn't already established.
* **Single Color:** Use only when the full-color logo is not technically possible (e.g., specific print methods).
### Logo Usage Rules
* **Safezone:** Use the height of the lowercase letters as the minimum safezone around the logo.
* **No Mashups:** Do not connect the symbol to sub-brands or create custom sub-logos. Keep the symbol separate from other trademarks.
* **Contrast:** Ensure high contrast in all parts of the logo. Avoid low-contrast backgrounds.

## Fonts
* **General use:** Our typography combines character with readability across different platforms. Only include text if the user specifically requests you to do so.
### Primary Font: Radikal
* **Usage:** Headlines.
* **Style:** **Bold** is the primary weight; can be combined with thinner cuts for hierarchy.
* **Tracking:** 0 to -5.
* **Line Height:** 100% to 110%.
### Secondary Font: Mulish
* **Usage:** Body copy, preambles (more than 2 lines), and open documents (e.g., Google Slides).
* **Tracking:** 0 to -5.
* **Line Height:** 120% to 140%.
### Fallbacks
1.  **If Radikal is missing:** Use **Mulish** (Mulish Extra Bold for headlines).
2.  **If neither is available:** Use **Arial**.

## Colours
* **General use:** Our brand is a blue-ish brand centered around our primary colour. Feel free to use secondary and complementary colours that match well together. Complementary colours work well for accents, details, objects,...
* **Primary colors:** #00ADDB (Vivid Cyan)
* **Secondary colors: (Backgrounds & Support)** #DCECF4 (Pale Ice Blue), #F6F4F2 (Warm Off-White), #003451 (Deep Navy), #002136 (Dark Ink Blue)
* **Complementary colours:** #FF3366 (Electric Raspberry), #44C589 (Fresh Mint Green), #FFD065 (Golden Sunflower Yellow), #B895EF (Soft Lilac), #FC946B (Bright Coral)

## Photography
* **General use:** Our photography is life-affirming, unpretentious, and optimistic. Only include photos if the user specifically requests you to do so.
### Lifestyle Photos
* **Vibe:** Capture real, easy-going people with a sense of humor.
* **Diversity:** Demonstrate diversity in gender, ethnicity, age, sexual orientation, and geography.
* **Context:** Show products and digital interfaces being used in natural, real-world settings.
### Product Photos
* **Style:** Clean and uncluttered.
* **Shadows:** Default to **No Shadow**. Use subtle shadows only to indicate depth or proximity to a background.
### Photo Guidelines
* **Do:** Use or create believable, unposed scenes and natural colors.
* **Don't:** Use visible photo filters or over-saturate images.

## Graphic Elements
* **General use:** We use specific symbols and UI elements to guide the user journey. The user may provide you graphic elements. If specifically requested by the user, you are also allowed to create graphic elements.

All three sections above are combined when you click Generate.

Thinking Level (Gemini 3)

Input Media Resolution (Gemini 3)

Google Search Grounding

Connect real-time data to your generation. Useful for current events, weather, or market trends.

Safety Filter

ℹ️

Balanced Protection
Blocks content with medium or high probability of being unsafe. Recommended for most use cases.

Output Resolution (Gemini 3)

Output Format

Reference Images (Optional) Max. 14 reference images. These 14 images can include the following:

Up to 6 images of objects with high-fidelity to include in the final image.
Up to 5 images of humans to maintain character consistency.

Select a preset and enter a prompt to start.